https://www.dropbox.com/s/7bhw72htah0t80s/Audio%20Comm.aac?dl=0
Radio is an effective communicator in many ways. Most people in our day and age and previous ages listen to the radio often. Whether it’s on the way to work in the morning or while you’re at work radio influences us all the time. Radio is a tool of sorts to reach almost everyone. In nations that lack electricity or internet radio is the most powerful medium of communication, the biggest style of communication in Africa and its ability to reach and create change through the target audience.
In the radio segment by Felicity Ogilvie titled Hobart University students facing eviction due to housing shortage, the communicator describes the ridiculous issues with housing facing students in Hobart. The radio segment reports with a sense of communion and identity. Radio creates a more personal sense of identity than other forms of news media and it shines through in the radio segment because the very personal interview aspect of the broadcast.
The major difference and power that radio has on its audience is its ability to reach many people and catch its target audiences attention. An article like the one discussed can move a large chunk of people without having any visual aspect. “According to the UN, an estimated 44,000 radio stations broadcast to at least five billion people, representing 70 percent of the population worldwide.” (AL JAZEERA)
References:
ABC Radio. (2019). Hobart Uni students facing eviction due to housing shortage. [online] Available at: https://www.abc.net.au/radio/programs/pm/hobart-uni-students-facing-eviction-due-to-housing-shortage/10608356 [Accessed 10 Jun. 2019].
Bazley, T. (2019). In the internet age, radio still rules the world. [online] Aljazeera.com. Available at: https://www.aljazeera.com/news/2016/02/radio-world-media-primary-source-information-2016-160213130238088.html [Accessed 10 Jun. 2019].
Communication for Businesses 