In the modern era, technology is rapidly expanding and growing each and every day. One of these factors is due to the evolving community of music sharing. Today, music sharing has become easier to acquire, easier to find and easier to access. Music can be found on YouTube, Spotify, SoundCloud and Apple Music.
This rapid revolution of the music industry is a typical example of how innovation can disrupt an entire industry and make existing industry capabilities outdated (Wiktrom, 2013). The efficiency of being able to access music easily and anywhere was a factor in how music is being distributed in today’s modern world (Wiktrom, 2013). In 2003, Apple created a service titled the iTunes Music Store.
iTunes was a fundamental change in the music industry (Wiktrom, 2013). It was the first digital music store that was able to offer multiple music catalogues from different artists. Furthermore, it allowed customers to buy a song separately, instead of buying a music album. (Wiktrom, 2013).
The rise of online music sharing services, such as the ones listed above, is due to the millennial generation. They are leading the world in digital sales, therefore making popular music sharing services such as the above listed, into global leaders (McIntyre, 2016).
References
Wikstrom, P. (2013). The music industry in an age of digital distribution. Retrieved from https://www.bbvaopenmind.com/en/articles/the-music-industry-in-an-age-of-digital-distribution/
McIntyre, H. (2016). Millennials are leading the spotify revolution. Retrieved from
https://www.forbes.com/sites/hughmcintyre/2016/04/20/millennials-are-leading the-spotify-revolution/#13a55a6d5b78
Communication for Businesses 